SEO Planning

SEO Plan

Search Engine Optimisation – Planning


A complete guide to search engine optimization could theoretically take up many detailed volumes, and would be out of date as soon as it hit the shelves, but here are several tips for building a basic foundation for websites with search engine optimization in mind:

The Basics

1. Every page on your site must comprise a set of unique:

  •  HTML title tag, 
  • meta keywords tag,
  • meta description tag.


Guiding Principles

2. Your page design should follow W3C guidelines for HTML document structure. Begin the body content of your page with your keyword phrase, and contextually and in good English – repeat it as needed as the theme of the page throughout your copy. Feature your keyword phrase prominently by including it in headers and making it bold or some other standout look. Take care not to stuff your page with your "keywords". Such practice has long since been frowned on and increasingly leads to PaigeRank diminution – which counter to what you are seeking to achieve.


Clean Navigation

3. Use text navigation on your site, and use the keyword phrases you have selected as the links. If you cannot use text navigation, include a consistently repeating footer on every page using text links. Look for Javascript "Plugins" which help you design and implement high quality navigations trees.


Easy Waypoints

4. Use aptly titled breadcrumbs as part of your navigation design – so Viewers can intuitively navigate around your site to get find what they need.


XML Sitemaps

5. Build an xml formatted text site map, and link to every page of your site. There are many excellent tools web based and desktop installed tools which help you to generate a sitemap. Any good web hosting package should provide you with an sitemap indexation tool.


Be Relevant

6. Organize your navigation according to the importance of your keyword phrases – which by happy coincidence should also be exactly relevant to your subject matters. If your site comprises of many pages, link to the most vital pages from every page of your site, and link to the other pages from section header pages and the site navigation map.


Promotion To Directories

7. Add your site to the major directories, 

then build your link popularity by submitting to web directories, search engines, and requesting links from related websites.

Search engines will automatically crawl your web site – though you should submit your site to each Crawler based engine to get that process started


Hold On There Bald Eagle!

8. Exercise patience and determination. A search engine optimization project can take a considerable time to come to fruition. Yes you will have heard and read that SEO’s can get your site to the top of Google/Bing/Yahoo in a matter of hours – but realistically this can only be achieved with a huge advertising spend


For Google’s suggestions on search engine optimization, see Google Information for Webmasters – Webmaster Guidelines.




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